Target Audience

Target Audience on Prezi

To gain an idea for our target audience we looked at the set audience type for our main influence 'Paranormal Activity 2':

The Oman:

After looking at these results we noticed that these films appeal more to the male gender than the females 18-29. However we thought that this should still be of a certificate of 15 due to our influences being of the same age. There was a large difference between the audience of under 18 between the two films; Paranormal- 1,195 and The Oman- 311. These differences are dependent on the film type and we feel that our audience would be central in these as it includes spirits and children.

This is a video of us interviewing a group of similar aged people of both genders about our teaser trailer. It allowed us to get an insight into what we should include and who we are targeting towards.